We believe you must have already seen our video related to our TOUCH philosophy and even read about our thought behind it. Well, if you haven’t, check it out on B. U. Bhandari Touch Facebook Page
Today’s post, however, is about our choice of using the ‘line art’ to design our B. U. Bhandari TOUCH creatives. We are sure you must have struck a chord when you saw the dotted lines throughout the videos and Facebook posts we have created for the brand for over a year now.
At Saket Communications and Confluence, we are always looking to challenge ourselves, creatively! New ideas, new concepts, new line of thought and NEW Advertising Campaigns. We live in the present and focus of energies on how we can make the most of today.
We had a similar dayat the office recently. One of our premier clients – Triumph B. U. Bhandari briefed us about the Limited Edition Triumph Rocket X Motorcycle Launch. Only 500 motorcycles around the globe, of which, 2 would be sold in Pune. A niche client topped by a niche product needed a niche concept without a doubt.
Calyx – A group driven by purpose and ambition has grown into diverse sectors including Construction, Telecom and Entertainment within a span of two decades. They have emerged strongly in all the sectors they are into.
When we were approached for their campaign, we were excited to get associated with a group of that magnitude. “Complimenting to the size of their business, this campaign had to be big”. Calyx had decided to go very aggressive on their offers and discounts for this particular campaign!
We got thinking!
Pune’s best kept secret for street shopping – Tulshibaug – has been a paradise for those seeking to experience window shopping and cheap bargains. With the place gaining popularity over decades, the locals and tourists flocking the place has made the place too crowded. However, the religious, traditional, financial and emotional connect that Tulshibaug has with the Pune’s heritage is inseparable.
On that note, Team Saket got to work for our clients Maple Group and Matoshree Estates to come up with something unique whilst not disturbing the connect that Punekars have with Tulshibaug. The answer was – Navi Tulshibaug