‘Hey c’mon guys’ world is changing and we need to change too, let’s rock ‘n’ roll something new in the media. This was the typical morale booster, shot right into our heads by our Director Mr. Soumendu Kuber. Now, this was definitely not the first, but tying knot with an e-commerce client makes all the difference.
“Bravery accepts no compromises. Courage doesn’t hesitate from sacrifices. The brave live their life on the edge..and they live it large. So when it is a matter of their own homes, why should they accept anything less than large?”
Shaurya Residences was the brainchild of Saket Communications for 3 S Properties, a client that wanted to build homes for defense personnel. As the message was clear, we thought of building a communications campaign on “bravery”- Hence, a lion perfectly epitomized the logo for the project.