As a 30+ year old agency, our hunger to mark global footprints was satiated .when we bagged the global pharmaceutical giant – Lupin Ltd. It was more than just another account for us at Saket Communications. It was the new standard that we set in reaching to new clients with path-breaking creative solutions.
It wasn’t just an opportunity to make a mark in Pune’s advertising fraternity. It was a clarion call for the big shots in the city to notice what we’ve been up to. For quite some time, Saket Communications has been perceived as a publishing agency and purely known for its core competence in celebrity management. While the rest of the agencies in Pune were busy reinventing the wheel, we were busy breaking it.
Lupin was a hard-earned account and it wasn’t an easy journey at all. Like the rest of the advertising agencies, we too were outright rejected and presentations were hurled out of the conference rooms. But, ultimately what grabbed their eyes was the creative approach we took to one simple problem. The research we did on this brand supported us tremendously and provided all the necessary ammunition.
When we began working on Lupin full guns, we were determined to deliver unorthodox, unusual and something never-seen-before designs. With a vast range of verticals spread across Lupin Ltd., and Lupin Foundation, the scope to go berserk was aplenty. Our scope of work was vast in the digital platform ranging from social media posts for Lupin Ltd. and Lupin Foundation.
Saket Communications conceptualized and designed the entire event collaterals for their 1st Memorial Lectures on Lupin’s Foundation Day.Saket also conceptualized and designed part of the event collaterals for their Spotlight Awards event. The account we achieved was after all teamwork and the success of this account is reflected for a long time in the work that we can see on their page.
We were at our creative best when we started work on Lupin's Quality First campaign for their internal branding. We gave our best to communicate the Quality First Transformation Journey. Speaking of transformation journey, Saket Communications too has embarked upon a journey to deliver Creativity First.
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