As a 30+ year old agency, our hunger to mark global footprints was satiated .when we bagged the global pharmaceutical giant – Lupin Ltd. It was more than just another account for us at Saket Communications. It was the new standard that we set in reaching to new clients with path-breaking creative solutions.

Great opportunities don’t come often! And when they come your way, you make the most of it. A month back, something similar happened to us when we got a chance to work for Shankar Mahadevan Academy (SMA), Pune.

We had a clear motive behind creating the campaign - #VoiceYourPassion. Our objective was to highlight the performance of the very first batch of academy students. Along with that, we also identified relevant and integrated, marketing activities and channels to accomplish our campaign objectives as well as influence the audience.

It is a very difficult & challenging task for any marketing agency/company to develop a campaign for an established & well-known brand. We also came across the same when we collaborated with Peshwai-Shrimant, a brand known for its traditional Maharashtrian ethnic wear collection since the last 25 years. The point that connects the audience to this brand is the value they’re delivering to people visiting their showroom & the relationship they build with them. After successfully collaborating with them for their marketing campaign across Pune, the next challenge we had was launching the brand to a different city, a city that is very much away from the pace of Pune’s lifestyle. The client wants us to convey the same legacy & emotions via our campaign to the target audience.