Punyatli Gaadi – Driving Happiness Around

By Saket Communications
December 13, 2017
advertising agency,Case Study,Events,Philosophy

We, Team Saket, are in the business of storytelling through various mediums. We think, innovate, conceptualize, design and execute stories every day. One such amazing story is Punyatli Gaadi

The Name

It all started with a thought from one of our top clients – B. U. Bhandari. They have been active in Pune’s changing scenario for past 98 years and are now known as one of the top dealers of Volkswagen Cars in the world. As Volkswagen Ameo is designed and manufactured in Pune, we decided to redesign Ameo and named it Punyatli Gaadi.

A Human ‘TOUCH’ to Brand Building

By Saket Communications
December 29, 2015
advertising agency,Case Study,Philosophy

In the advertising industry, we often create brand communications, but it’s not always that we get the opportunity to give expression to the human side of a brand. We got this opportunity with B. U. Bhandari, one of the largest business houses in Pune.

A Touching Line for B. U. Bhandari

By Saket Communications
June 29, 2015
advertising agency,Case Study,Philosophy

We believe you must have already seen our video related to our TOUCH philosophy and even read about our thought behind it. Well, if you haven’t, check it out on B. U. Bhandari Touch Facebook Page

Today’s post, however, is about our choice of using the ‘line art’ to design our B. U. Bhandari TOUCH creatives. We are sure you must have struck a chord when you saw the dotted lines throughout the videos and Facebook posts we have created for the brand for over a year now.