One of the most innovative and growing jewellery brands of Maharashtra– Chandukaka Saraf Jewellers needed a fresh face which is loved by the people of Maharashtra.They wanted to change the perception the people had about diamonds and make them realize that diamonds can also shine on a commpon man’s body. Hence, they wanted a brand face that that belonged to a traditional Maharashtrian family which would take the brand to a whole different level.
One of our oldest clients then - Ranka Jewellers wanted to do something out of the box for the launch of their 6th Showroom on Sinhagad Road in Pune.With a strong relation of around 20 years, they knew Saket Communications would do justice to their thoughts.
The launch had to be massive! Ranka Jewellers have a rich legacy in Pune. We had to match their legacy with someone mainstream. We were looking for a face that would be universally accepted and one that would epitomize "Being Indian" to the core..who better than Vidya Balan!