Saket’s creative cure for mediocrity

Saket’s creative cure for mediocrity

As a 30+ year old agency, our hunger to mark global footprints was satiated .when we bagged the global pharmaceutical giant – Lupin Ltd. It was more than just another account for us at Saket Communications. It was the new standard that we set in reaching to new clients with path-breaking creative solutions.

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SAKET STRIKES THE RIGHT CHORDS WITH #VOICEYOURPASSION

SAKET STRIKES THE RIGHT CHORDS WITH #VOICEYOURPASSION

Great opportunities don’t come often! And when they come your way, you make the most of it. A month back, something similar happened to us when we got a chance to work for Shankar Mahadevan Academy (SMA), Pune.

We had a clear motive behind creating the campaign - #VoiceYourPassion. Our objective was to highlight the performance of the very first batch of academy students. Along with that, we also identified relevant and integrated, marketing activities and channels to accomplish our campaign objectives as well as influence the audience.

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Ahmednagar Launch Campaign – Peshwai-Shrimant

Ahmednagar Launch Campaign – Peshwai-Shrimant

It is a very difficult & challenging task for any marketing agency/company to develop a campaign for an established & well-known brand. We also came across the same when we collaborated with Peshwai-Shrimant, a brand known for its traditional Maharashtrian ethnic wear collection since the last 25 years. The point that connects the audience to this brand is the value they’re delivering to people visiting their showroom & the relationship they build with them. After successfully collaborating with them for their marketing campaign across Pune, the next challenge we had was launching the brand to a different city, a city that is very much away from the pace of Pune’s lifestyle. The client wants us to convey the same legacy & emotions via our campaign to the target audience.

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Summersault 2018 – #TheHottestMusicFestival

Summersault 2018 – #TheHottestMusicFestival

Music is one of those art forms which connects every individual with his comfort zone. Music is that magical connection between the listener and his happy place. With every musical beat, you seem to get lost in a land where you feel free as well as happy. Summersault was a concert which had a single motive that of giving the audiences such a wonderful experience that they would not forget it for the following years to come. Everyone coming for the event doesn’t simply come for the sake of being there but to take back a special moment or a unique experience that he may cherish for the rest of his life. Through Summersault we were actually able to add the spice of the young crowd with different musical genres and such a simple musical concert into a memorable one.

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