Meher is one of our premium fashion clients. They are popular for their woolen and winter wear. When we first came across the logo of Meher, we found it to be a bit old-fashioned. The logo needed a revamp. We initially thought of a reindeer as it was widely metaphorical to winter. However, many other big brands including Allen Solly and Abercrombie had a reindeer logo.
When you plan to do business in Pune, you really have to make sure you fit in. Although very progressive and educated, Punekars are pretty uptight about who they let in their elite circle of being a Punekar.
So when a big brand like the Jalan Group of companies came to us with a problem, we were taken by surprise. Now it so happened that the group who is into real estate and constructions, had noticed that many of their projects were given a stepmotherly treatment by Punekars living in the city areas and ‘Prabhat Road’. Perplexed about the possible causes, the client came to us to dig deeper and give them a transparent report on where they fall short.
When we talk about work that we did which received tremendous response, our campaign for Bhujbal Brothers’ real estate group comes to mind instantly. There is a reason for this. In 2013, the group approached Saket with a clear requirement- they had 10 different real estate projects in Pune which needed to be publicised and eventually of course, they needed to be sold.
After our careful analysis of the brand and its target audience, we noticed that most of the buyers were Maharashtrians who had enough money to buy a comfortable home, but, were very picky about splurging a big amount of money.
