We are instantly taken back in time when we look at the rainbow stripes on our television sets. It reminds us of the times when there was a sudden interruption while we watched the TV with dreamy eyes not just with our family but with the entire community. There are a host of options for an individual looking forward to buying a television set in today's time. Apart from all the exclusive features and sleek designs budget always plays a major role. Anuron TV is one of those few TV’s which provides you with excellent picture quality and sound system which perfectly fits your budget.
A few months ago we, at Saket Communications, received the brief for Anuron TV and thus the process of building a vibrant brand began. The marketing team researched the television market and collected sizable data which included a comprehensive list of competitors and their campaigns. Being a creative agency, we were on a look out to creating something exceptional which not only reached our target audience but left a considerable impact on the minds of every consumer. Hence with this notion, our creative team got into an action-packed mode and the process of creating content was initiated. After diving deep into the current market scenarios and getting hold of the taste of the target audience, the creative team was able to craft a clutter-breaking concept of “Humein Khed Hai...” which instantly rekindled the pathway to those good ol' memories.
With this campaign, we also tried to colour up the lives of those who lived in the era of “Black & White”. The rainbow stripes were a striking symbol of an interruption in the telecast. A stark negative approach to promote TV, to be honest. Through the campaign thought “Humein Khed Hai...” we also wanted to communicate our apology for entering the market late as people had to compromise on so many things such as price, picture & sound quality, features, and so on.
The campaign struck the right chord with the audience and we, at Saket Communications, set on a colourful path. We created a full-fledged 360° cmpaign to communicate the idea that “We are sorry for the inconvenience” caused. The idea was truly clutter-breaking: not just visually but conceptually as well.
Right from coining the tagline – Anuron... toh LIFE ON, to product packaging, product catalogues, print, and outdoor, the entire Creative team at Saket Communications put in their blood & sweat together to create a visual disruption like no other.
Anuron TV bombarded the markets in Pune, Nashik, Kolhapur & Ahmednagar with its launch on the auspicious occasion of Akshaya Tritiya. Altogether, it was a memorable experience while working on a TV brand for the first time over the past years.
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